Tuesday 17 June 2008

The Experiential Agency (XA), Agency of Record for GALApalooza in Chicago Announces Second Annual GALApalooza Offers a Sneak Peak Into Lollapalooza

Proceeds Benefit Buckingham Fountain Restoration Project

CHICAGO, May 20 /PRNewswire-FirstCall/ -- Parkways Foundation presents
the second annual GALApalooza on Thursday, July 31 at 6 p.m. at the
Petrillo Band Shell in Grant Park at Columbus and Jackson Drives.

GALApalooza treats guests to an exclusive sneak preview of the
transformation of Grant Park into the Lollapalooza venue in a lounge-like
atmosphere. Sofas and ottomans take the place of traditional tables
affording the opportunity to mix and mingle with other party goers while
enjoying cocktails and a buffet dinner.

The highlight of the evening will undoubtedly be the entertainment as
Lollapalooza featured band Sharon Jones and the Dap-Kings will take the
stage for an unforgettable funk, rhythm and blues performance. Their album
100 Days, 100 Nights celebrates the band's traditional rhythm and blues
roots and has brought them to the forefront of old school soul and funk
music. Sharon Jones and the Dap-Kings is also opening for Dave Matthews
Band at Toyota Park in Bridgeview, IL and was recently featured on Late
Night with David Letterman.

Parkways Foundation is the non-profit partner of the Chicago Park
District, bringing private investment to improve the cultural and physical
landscape of the city's parks. This year, Parkways Foundation is partnering
with the Chicago Park District and the City of Chicago in seeking private
investment to restore Buckingham Fountain. The 80 year-old fountain is one
of Chicago's greatest treasures and is one of the most recognizable
landmarks in the world. Parkways invites Chicagoans, and visitors to the
city, to consider a donation -- gifts at all levels will help celebrate the
fountain. Proceeds from GALApalooza will benefit The Buckingham Fountain
Restoration Project.

This year's GALApalooza is co-chaired by Alison Krzys, Public Relations
Account Director at XA, The Experiential Agency; Joel Morales, Marketing
Manager for The James Chicago and John De Vine III, Parkways Board Member.
Generous sponsors of this year's event include Charter One, CB Richard
Ellis and The James Chicago.

Lounge experiences are available at the $3,500, $5,000 and $10,000
level and single tickets are available for $350. For more information on
sponsorship opportunities or to make reservations, please call the Parkways
Foundation at 312-742-4808 or visit http://www.parkways.org.

ABOUT PARKWAYS

As the philanthropic partner of the Chicago Park District, Parkways
Foundation works to enhance and improve Chicago's neighborhood parks
through capital improvements, funding youth programs and historic
preservation. Parkways Foundation identifies projects that will visibly and
substantially enrich the lives of families in Chicago, and then seeks
private investment to realize these goals. In 2007 Parkways Foundation
raised over $2 million to fund projects in Chicago's neighborhood parks.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of
which is The Experiential Agency, Inc., an Illinois corporation. The
Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles
from which it provides corporations and highly visible brands with
comprehensive event marketing, design and production services. Since 1989,
the XA team has been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British Telecom,
Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN
AMRO and Emirates Airline. In 2006, Special Events Magazine ranked XA as
one of the "Top 30 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words "believes,"
"expects," "intends," "will," "anticipated," or "may," and similar
conditional expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor created by
the Act. Except for historical information, all of the statements,
expectations and assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is possible
that the assumptions made by management are not necessarily the most likely
and may not materialize. In addition, other important factors that could
cause actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and general
economy; competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from time to
time in the Company's SEC reports, including but not limited to its annual
report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any
reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update
or correct forward-looking statements and also takes no obligation to
update or correct information prepared by third parties that is not paid
for by the Company.



For more information, please contact:
Amanda Puck
XA
312-239-2370
amanda@expagency.com

Alison Krzys
XA
312.239.2336
Alison@expagency.com



See Also