Emile Hirsch, Christina Milian, Audrina Patridge and More Celebrate the
Launch of the T-Mobile Sidekick LX(TM) Tony Hawk Edition
HOLLYWOOD, Calif., Aug. 2 -- Last night, T-Mobile USA,
Inc. brought Tony Hawk, celebrities and the world's best action sports
athletes together to fete the in style installment of the T-Mobile(R)
Sidekick(R) family of devices -- the T-Mobile Sidekick LX(TM) Tony Hawk
Edition. Hosted in Hollywood, celebrities such as Heidi Montag and Chris
Evans mingled at the sole event amidst street fine art from the "Life is
Beautiful" exhibit by Los Angeles graffiti agent provocateur Mr. Brainwash. The
event was highlighted by a particular live musical performance by
multi-platinum recording artists Stone Temple Pilots, who took a crack from
their summer reunion tour to wow party goers with a set chock-full of hits
from the band's acclaimed catalog.
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The invite-only launch event brought to life the history of
skateboarding in each room, transforming the artistic space into
installations illustrating the early days of skateboarding in the 1950s to
present day in skateboarding culture. Stars like Cheryl Burke and Aly and
AJ were spotted checking out the greco-Roman moments throughout the sport's
history, including landmark achievements in Tony Hawk's career.
Stone Temple Pilots then took the stage, having the hearing rocking
with a performance that got the A-list crowd vocalizing along to their about
memorable hits. A roll of gumptious DJ stars, including Devin Lucien,
Adam12 and StoneRokk, spun the in style hits as Tila Tequila and Jamie
Kennedy tried out the new video book, play and share features on the
Sidekick LX Tony Hawk Edition.
Matthew Perry and Kourtney Kardashian browsed through a fully-stocked
skate shop featuring Quiksilver apparel and accessories and Birdhouse skate
decks while outside, James Marsden, Rachel Hunter and Perez Hilton watched
skaters including Tony Alva, Steve Olson, Christian Hosoi, and Alex Olson
show off their tricks on a half-pipe to music spun by DJs Chad Muska and
Scott Oster, who also hit the skate ramp.
"I started using Sidekick when I got the first example that launched when
I was at the Philadelphia X Games in 2002," aforementioned Tony Hawk. "This summer,
I'm excited to be celebrating the release of my own signature Sidekick LX
created in coaction with T-Mobile."
"As the world's most recognizable face in action sports, Tony Hawk is
always on the go and values being able to stay connected to those wHO
matter nigh," said Mike Belcher, Director of Integrated Marketing for
T-Mobile USA. "The limited edition Sidekick LX designed by Tony volition help
Sidekick users and fans alike persist connected to their friends and kinsperson."
The launch of the T-Mobile Sidekick LX Tony Hawk Edition is part of a
multiplatform partnership that includes presenting sponsorship support and
programming for Tony Hawk's Boom Boom HuckJam 2008 North American Tour, and
events benefiting the Tony Hawk Foundation. In addition, T-Mobile Sidekick
is offering consumers and Sidekick fans alike a chance to win the ultimate
prize package that will include a trip to Los Angeles and an opportunity to
meet Tony in person, including deuce VIP passes to attend his annual charity
event, Stand Up For Skateparks, in Beverly Hills, Calif., benefiting the
Tony Hawk Foundation. More info on the promotion, including full
contest entry rules and restrictions, can be found at http://www.sidekick.com.
The T-Mobile Sidekick LX Tony Hawk Edition is the latest generation of
the iconic device, evolving into the first Sidekick to ship with video recording
record, play and share. It also includes other enhancements such as a more
personalized Web browse experience, stereo Bluetooth support, easier
downloads and more options for theme and background personalization.
The Sidekick LX Tony Hawk Edition is usable nationally at select T-
Mobile locations or online at http://www.t-mobile.com. For T-Mobile Sidekick news
and updates, please travel to http://www.sidekick.com.
About T-Mobile Sidekick
With its key signature swivel screen and good QWERTY keyboard, the T-Mobile
Sidekick family of devices ar designed for virtually anytime, anywhere
communication. With always-on access to e-mail, instant messaging and text
electronic messaging, as well as a robust web experience to access sites such as
MySpace, Sidekicks provide the opulence of beingness the centre of one's social
rophy. The T-Mobile Sidekick LX Tony Hawk Edition is the first Sidekick to
ship with video track record, play and share. It also includes other enhancements
such as a more personalized Web browsing experience, stereo Bluetooth
support, easier downloads and more options for theme and background
personalization. T-Mobile is a federally registered earmark of Deutsche
Telekom AG. Sidekick is a federally registered trademark, and Sidekick LX
is a trademark of T-Mobile USA, Inc. All other trademarks ar the property
of their respective owners.
About Tony Hawk, Inc.
Tony Hawk, Inc. is a human race leader in its field with the unprecedented
power to bring alternative sports and their unique life-style to the
masses patch maintaining an indispensable border of genuineness with the
market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and
based in Vista, CA, the company is organized into five segments:
Merchandising, Events, Endorsements, Film and Digital Media. These
lifestyle sports include skateboarding, BMX, Motocross, surfing and
snowboarding. Consumer goods bearing the Tony Hawk sword have henpecked
several markets, including interactional games, skateboard hard goods,
lifestyle clothes, toys, publications and more than.
About Stone Temple Pilots
Stone Temple Pilots' long-awaited reunion tour, their first trek
together in 8 years, kicked off in May and is striking over 60-cities
nationwide through October. Founded in 1992, Stone Temple Pilots -- Scott
Weiland, vocals; Dean DeLeo, guitars; Robert DeLeo, bass; and Eric Kretz,
drums -- have been a dominant force in rock medicine since their inception.
The group's impressively extensive and top-selling music has cemented their
standing as one of the virtually successful rock and roll groups of all time having sold
more than 35 billion albums universal. The band's immense and distinguished
catalog includes five critically acclaimed studio albums have spanned
countless hits including 1994's Purple, which went to #1 on Billboard
Magazine's Top 200 Album Chart, six #1 singles and fifteen Top 10 singles
on the Billboard charts. The band north Korean won a Grammy Award in 1994 for "Best Hard
Rock Performance" for its song "Plush."
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